Artwork Licensing.

Artwork licensing is a very easy process and gives you the option to choose from an already existing artwork from my library or to commission a brand new custom piece entirely so that you can use this art within your business to apply to anything you like, uniforms, merchandise, marketing materials, billboards even onto your products.

Simple flat fees, clear exclusive ownership rights, no expiry and no restrictions on usage. We can also provide any graphic design services you may require.

Just get in touch with us and let us know what your next project is!

Design a logo, uniform or mural that speaks your message clearly. You have the option to choose from any existing artwork or commissioning Presten to create something more aligned with your company vision and we can help with the digitisation and graphic design to create a truly unique statement.

BHP using my design "Camping Under The Stars" for their new PPE uniforms.

Create any design with artwork extracts.

Marriage Celebrant, Forever For Everyone chose a commissioned digital artwork for their new logo including a rainbow gradient and artwork representing celebration of life, ceremony & the land to highlight their focus on inclusivity and marriage equality. We also worked on a full business card design (above) together with my partner Troy from Dreamweave Digital.

Supportie chose extracts from the painting "Connection" because they loved the meaning behind the painting and the colour theme was perfect for their branding vision and complimented their mission statement.

AECOM commissioned a framed artwork & a 6.5 metre mural for their brand new sustainable office space in RAA Place and licensed the extracts to use throughout their business.

SA Power Networks, one of the largest employers in South Australia, commissioned me to create and design the artwork for their first ever Reconciliation Action Plan titled "Empowering South Australia".

What is artwork licensing?

A major problem in the Indigenous arts industry is the reproduction of Indigenous art and designs without permission from the artist. Businesses seeking to make products that include Indigenous artwork should use licensing agreements to ethically and respectfully engage with Indigenous artists.

Licencing arrangements allow Indigenous artists to authorise others to reproduce their work whilst they retain the copyright. It can enable the artist to gain exposure and develop ongoing relationships. The rights to use or reproduce artwork on products should be done in a mutually beneficial manner that upholds the rights of the artist.

By licensing Indigenous artwork you can be assured that you are following best practice, respecting the artists’ rights, and that the artists or beneficiaries are receiving fair payment for the use of their work.

What is involved in a licence agreement?

A licence agreement is made when a copyright owner enters into a contract with another person to authorise them to use their artwork. Indigenous artists can give manufacturers permission to use their artwork by granting them licensed rights to use the copyright in their works in a written licence agreement. Licence agreements are an effective model for businesses seeking to engage with Indigenous artists or use their artistic works, providing terms and conditions that, when respected, facilitate respectful and ethical engagement.

The granting of a licence is a contract, and like other contracts it can be oral, implied or written. However, it is recommended that copyright licences be in writing to avoid future misunderstandings.

The licence agreement should set out the Terms and Conditions of the licence, including:

The scope of the licence: What does the licence agreement cover in terms of products? The products that the artwork can be reproduced on should be clearly understood.

Payment or royalties: How will the artist be paid? If the work is commissioned, professional fees can be paid up front or on completion and delivery of the work; royalties can be paid to artists based on the number of products produced or sold.

Duration: What is the specific time period the licence is granted for? For instance, an artist can grant another person the rights to reproduce their artistic works on t-shirts for 3 years. After the 3 years, the licensed rights cease.

Territory: Where are the rights permitted? e.g. limited only to Australia.

Moral Rights: The artist’s right of integrity and attribution should be covered in the agreement. Have you discussed any changes to the artwork with the artist? How are the moral rights of the artist being upheld? Licence agreements should include clauses that deal with the moral rights of the artist.

Attribution: Attribution or credit clauses are included to ensure that the artist’s name, clan group and any other information requested is included alongside each reproduction of their work, compliant with their moral rights under the Copyright Act 1968 (Cth).

Indigenous Cultural and Intellectual Property (ICIP) Rights: Where the artistic work contains Indigenous cultural expressions that are the collective heritage of a clan, clauses should be implemented to ensure that ICIP rights are protected. E.g. Ensuring the integrity and authenticity of the artwork is upheld; facilitating consultation and consent; and benefit sharing. (For more information on ICIP see our blog Rights to Culture).

Termination rights: How can the licence agreement be terminated? Who has the right to terminate the licence and for what reasons?

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I acknowledge and pay respect to the Traditional Custodians of the land we live and work on. I extend my respects to Elders, both past, present and emerging; and recognise the continuing connection to lands, waters and communities of all Aboriginal and Torres Strait Islander peoples today.